Coxit PR worked with Bunnpris – one of Norway’s many grocery store retailers – and Bunnpris was the first grocery store in the world to open a self-operating grocery store. Coxit PR was going to use their insight and experience in the media landscape to create national and local buzz about this happening. The results were great and thanks dedicated work with the media this great story reached out through several channels. The communication campaign peaked during a period of a few weeks including in-store events as well as television and radio interviews both on location (in-store) and in TV/radio-studios.
Through a set of a various PR- and communication activities the goal was to position Bunnpris as a leading grocery retailer in Norway utilizing the very newest and the most cutting edge technology which offers the customers a truly unique shopping experience of tomorrow. As a part of this, it was important to reach out through several media channels both locally, regionally and on a national basis (through newspapers, radio and television) in order to make sure that the various target groups were introduced to the core message as a starting point for building a broader awareness about the retail chains, dedicated investment and determined focus on creating a unique shopping experience of tomorrow through the use of new in-store retail technology solutions.
The media results were astonishing, and Bunnpris had reviews in Norway’s two biggest TV-channels (NRK and TV2) in addition to reviews in the biggest national newspaper (VG) and also in the largest newspaper (Adresseavisa) in the district (Trondheim) where Bunnpris operates.
“We got help from Coxit PR to get buzz around this happening, and I must say that they did it extremely well. I had not expected so much attention, and I had to be in Oslo for several days to be in all the interviews with the media”
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